Learn Everything about White Label vs. Private Label Reseller Programs

For online businesses such as web hosting and text marketing there are so many reseller programs that are available. You can easily adapt types of businesses to make them available for resellers. To add a service to your already existing online enterprise or to start your own online business the above stated condition marks a good way.

The difference between white labels vs. private label reseller programs are not understood by many people who are known to this type of online enterprise. When it comes to reseller programs you will find that there is little difference between the meanings of white label vs. private label. The same type of reseller marketing is described by both the terms.

Definition of white label marketing:

It can be defined as a product or service in which the provider of the service purchases a supported product from another source and then to the service he applies its own name, brand or identity and then sells it as its own product. Through white labeling the customer can identify whether the seller is selling its own product or not.

The difference between white label and private label

As white label and private label have similar meanings it is considered as the same thing but the terms cannot be used interchangeably. It can be said that it is a kind of practice when it comes to private labeling. In stores, this is generally followed like the loyalty system

The products are manufactured by the same manufacturer who creates the same product for the name brand which is sold in stores. White labeling is traditionally used in reference to a service particularly sold online. In case of white label you will find that the logo, the location and the price that the reseller sets are all placed on the label. However, in case of private label, the logo and name are on the label.

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